If you're building a strong personal or business brand online, a Google Knowledge Panel can be a game changer. As someone who helps entrepreneurs and creators with their digital visibility, I, Wali Bukhari, want to break down how you can secure your own Knowledge Panel in 2025 and why it matters.
A Google Knowledge Panel is the information box that appears on the right-hand side of search results when someone searches for a notable person, brand, or business. It showcases verified data, links, social profiles, and more all pulled from trusted sources across the web.
Google doesn't allow users to directly create a Knowledge Panel, but there are strategic steps to increase your chances:
Build a strong digital footprint
Publish your bio across authoritative platforms like Crunchbase, IMDb, Forbes, and Business Insider (if relevant). I recommend getting listed in reputable directories as well.
Claim your Google entity
Use Google Search Console to link your site, and claim any existing panels through your verified accounts.
Get featured on news websites
Media coverage plays a massive role in Google's data collection. Consider submitting press releases or contributing to online publications.
Use structured data (schema markup)
Add schema.org metadata to your website to help Google understand who you are.
Leverage Wikipedia
These are top sources Google relies on for verified information. Make sure you (or a trusted editor) create pages that follow their notability guidelines.
As someone who's worked on dozens of Knowledge Panels, I'm happy to guide you through the process—from strategy to live results. Whether you're a public figure, startup founder, or creative entrepreneur, a Knowledge Panel is a long-term digital asset you shouldn’t miss out on.
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